The new TV and digital campaign for CONDITO THE GREEN LINE is based on a core value of the brand: Taste knows no boundaries!
Everyone has the right to enjoy every bite!
In fact, this value was the foundation for the 2020 relaunch of Greece’s first egg-free mayonnaise by CONDITO, marking the beginning of the development of the CONDITO THE GREEN LINE product range, which is showcased in the TV commercial: mayo vegan sauces, vegan salad spreads, and plant-based cheese alternatives.
The film stars a food-loving, passionate dad and his teenage daughter, who is surprised to find out that her father enjoys her “vegan” products at various moments throughout the day, always coming up with excuses. This rather “guilty move” stems from the stereotypical belief that vegan products are only for those who fast, are vegan, or have specific dietary restrictions.
The masks come off, and father and daughter sit at the table, waiting for mom, to enjoy the quality and wide variety of CONDITO THE GREEN LINE products, sending a strong message:
Admit it freely. You choose CONDITO THE GREEN LINE… for its taste too!
CONDITO THE GREEN LINE
The joy of “free” taste
No animal products and gluten
You can find recipes and serving suggestions with Condito The Green Line products at conditothegreenline.gr and on social media: Facebook: Condito – The Green Line & Instagram: condito.green
Campaign: ADMIT IT FREELY
Credits
Production Company: Norrogroup
Director: Stella Serefoglou
Executive Producer: Konstantinos Karyatis
Advertising Agency: Blender
